SEO Content Marketing With Salons Direct

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Supporting the salon supplies wholesaler, salonsdirect.com. 

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I work collaboratively with the Salons Direct internal marketing team to produce the best quality blog content for Salons Direct’s B2B audience. 

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Services Supplied​

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• Blog content creation.

• Optimising existing content.

• Outreach.

• Content ideation and competitor research.

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Here are a few examples of my work​

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• The ultimate guide to HEMA-Free gel polish

• How to create a more inclusive salon business

• Hair types explained:  Determining your client's hair type

• How to increase your salon prices without losing clients

• The best purple shampoos for blonde clients

• Elevate Your Salon Business using AI Tools like ChatGPT

• Everything you need to know about the 'skinification' of hair

• The pros and cons of working in a salon vs. freelancing

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SEO Content Marketing With LOOKFANTASTIC

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Supporting lookfantastic.com/blog as a beauty writer. 

I worked closely with LOOKFANTASTIC’s SEO managers to produce expert beauty, hair and lifestyle content. 

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Services Supplied

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• Blog content creation.

• Optimising existing content.

• Product descriptions and category copy.

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Here are a few examples of my work​​

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See my author profile here.

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• The benefits of using Tea Tree Oil on your hair

• What are the best Estee Lauder makeup products?

• Which are the best hair straighteners?

• Five myths debunked about fake tan.

• What does face toner do?

• What is a keratin hair treatment?

• How to use coconut oil on your hair

• Which is the best mascara?

• How often should you wash your hair?

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In-app copywriting & Tone Of Voice Development with Squished

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Supporting Squished with in-app copywriting and tone of voice development for the Squished version 2 app.

Squished allows you to steal a deal by watching the price changes on the products you love. 

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Services Supplied

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• Tone of voice development.

• In-app UX copywriting.

• Supporting communication with Squished's App development studio.

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Persuasive email copy with Kay Allen Carr

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Supporting marketing strategist and analyst Kay Allen Carr with persuasive email copy for several of her health and wellbeing clients ranging in topic from adult eating disorders to children with Autism. 

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Services Supplied

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• Email Marketing.

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SEO Content Marketing with We Influence

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Supporting the Chester-based digital marketing agency, We Influence with SEO content marketing.

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Services Supplied

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• Created blog content for two clients in the home improvement sector.

• Blog content creation for two clients in the B2B greetings card sector.

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Creative Copywriting with The Seventh Edit

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Supporting the jewellery brand, The Seventh Edit, with content marketing & creative copywriting.

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Services Supplied

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• Product description, page title & META description re-writes.

• Category copy for new collections and collaborations.

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SEO Copywriting in partnership with a Digital Marketing Agency

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Supporting a London-based SEO agency with blog content for two high-street fashion brands, one in the over-50s target demographic and the other targeting an 18-35 audience of budget-friendly shoppers. I also support this agency with blog content for two online lingerie brands and one student accommodation company.

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Services Supplied

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• SEO blog content.

• Onpage Category Copy.

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Content Marketing in partnership with an

independent SEO Consultant

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Supporting an independent SEO consultant with three clients in the legal, home improvements and men's fashion spaces.

 

Services Supplied

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• Product description, page title & META description re-writes.

• On-page optimisation.

• Blog content.​

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Content Marketing in partnership with

an AI-Powered Learning Platform

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Supporting a marketing manager with long-form think pieces within the L&D sector.

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Services Supplied

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• Longform blog content.

• E-Books.​

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