As a freelance copywriter, I have been privileged to work with some fantastic brands, businesses and e-tailers to support them through the power of the written word.
I'd love to tell you more about some of the exciting businesses I work with; however, I am under NDA with several of my clients or working as a ghostwriter.
As a flavour, the breadth of my writing has covered many sectors, including learning & development, legal, fashion, beauty, home improvements, food and drink, B2B and much more.
How I've Helped other businesses as a Creative Copywriter 🙋🏻♀️
Carmen, SEO Account Director
"Hollie has shown me her content talent, her great way of communicating regarding deadlines & project completion and how well she understands content & SEO.
She is an absolute delight to work with.
Whenever I need creative content, I know I can trust Hollie".
SEO Content Marketing With Salons Direct
Supporting the salon supplies wholesaler, salonsdirect.com.
I work collaboratively with the Salons Direct internal marketing team to produce the best quality blog content for Salons Direct’s B2B audience.
Services Supplied
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Blog content creation.
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Optimising existing content.
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Outreach.
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Content ideation and competitor research.
Here are a few examples of my work
SEO Content Marketing With LOOKFANTASTIC
Supporting lookfantastic.com/blog as a beauty writer.
I worked closely with LOOKFANTASTIC’s SEO managers to produce expert beauty, hair and lifestyle content.
Services Supplied
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Blog content creation.
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Optimising existing content.
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Product descriptions and category copy.
Here are a few examples of my work
In-App Copywriting & Tone Of Voice Development with Squished
Supporting Squished with in-app copywriting and tone of voice development for the Squished version 2 app.
Squished allows you to steal a deal by watching the price changes on the products you love.
Services Supplied
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Tone of voice development.
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In-app UX copywriting.
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Supporting communication with Squished's App development studio.
Persuasive email copy with Kay Allen Carr
Supporting marketing strategist and analyst Kay Allen Carr with persuasive email copy for several of her health and wellbeing clients ranging in topic from adult eating disorders to children with Autism.
Services Supplied
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Email Marketing.
SEO Content Marketing with We Influence
Supporting the Chester-based digital marketing agency, We Influence with SEO content marketing.
Services Supplied
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Blog content creation for two clients in the home improvement sector.
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Blog content creation for two clients in the B2B greetings card sector.
Creative Copywriting with The Seventh Edit
Supporting the jewellery brand, The Seventh Edit, with content marketing & creative copywriting.
Services Supplied
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Product description, page title & META description re-writes.
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Category copy for new collections and collaborations.
SEO Copywriting in partnership with a Digital Marketing Agency
Supporting a London-based SEO agency with blog content for two high-street fashion brands, one in the over-50s target demographic and the other targeting an 18-35 audience of budget-friendly shoppers. I also support this agency with blog content for two online lingerie brands and one student accommodation company.
Services Supplied
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SEO blog content.
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Onpage Category Copy.
Content Marketing in partnership with an
independent SEO Consultant
Supporting an independent SEO consultant with three clients in the legal, home improvements and men's fashion spaces.
Services Supplied
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Product description, page title & META description re-writes.
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On-page optimisation.
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Blog content.
Content Marketing in partnership with
an AI-Powered Learning Platform
Supporting a marketing manager with long-form think pieces within the L&D sector.
Services Supplied
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Longform blog content.
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E-Books.
"Copy is not written, copy is assembled"
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Writing and Journalism
Follow me on Medium where I share industry insights on digital marketing, project management, working smarter and more.
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How to stay motivated when it feels like everyone is doing the same thing as you
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The impact social media has on your mental health when you work online every day
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Working with influencers, the good and bad side of blogger outreach
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5 Free Tools Every Digital Content Creator Should Know About